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Culture will make or break your business 💎 | Gemma Price

How mindset and self-reflection shape leadership, resilience, and success in business

This week’s Millennial Master is Gemma Price, founder of HubGem.

From taking the leap into self-employment to scaling a niche business into a global success, Gemma explains how she navigated challenges with resilience and a culture-first mindset.

In this episode, she shares her secrets for building a thriving remote team, mastering personal development, and redefining work-life balance as a parent and entrepreneur.

🔗 Find Gemma on LinkedIn


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Takeaways from Gemma’s episode

1️⃣ Culture is king

Hiring for culture fit is more important than experience.

2️⃣ Mindset matters

Journaling, meditation, and self-reflection are non-negotiables for success.

3️⃣ Scaling smart

Staying niche and saying no to distractions helped HubGem stand out.

4️⃣ The power of vulnerability

Authentic leadership creates trust and connection.

5️⃣ Imposter syndrome

Embrace it as part of self-growth, not a flaw to fix.


📖 Gemma’s book recommendations

Dear Female Founder by Lu Li — A collection of letters written by successful female entrepreneurs, offering heartfelt advice, reality checks, and inspiration.

The Chimp Paradox by Steve Peters — A powerful guide to understanding and managing your inner “chimp” for better emotional control and resilience.

The Emotional Overdraft by Andy Brown —A deep dive into the emotional challenges of running a business and strategies for managing them effectively.

Move Fast and Fix Things by Frances Frei and Anne Morriss — A practical guide for implementing change quickly and effectively in business, with actionable insights.

Solve for Happy: Engineer Your Path to Joy by Mo Gawdat — A life-changing book on achieving happiness and emotional resilience through engineering principles and mindset shifts.



In this episode we cover:

00:00 Intro to Gemma Price

03:17 Taking the leap into entrepreneurship

12:47 How the pandemic became a turning point

22:56 Scaling through culture-first leadership

33:12 Lessons in building a positive work environment

42:56 The values behind HubGem’s hiring

47:50 Why culture fit beats credentials

54:25 Personal growth routines that work

01:00:48 How motherhood reshaped her leadership

01:05:13 The unseen sacrifices of founders

01:07:43 Becoming an intuitive psychology coach

01:12:29 Rethinking imposter syndrome


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