Make gut instinct your business edge 🧭

Tap into the 95% of your brain you’re not using enough

We’re trained to trust the data. Analyse the market. Benchmark everything.

But some of the best business moves don’t come from dashboards. They come from your gut.

That flicker of “yes.” That full-body “no.” That hard-to-explain clarity when the logic doesn’t quite add up.

Whether you call it instinct or inner knowing, it’s often the edge that moves you forward when others stay stuck.

That’s something Gemma Price understands deeply. As founder of HubGem (and a past Millennial Masters guest on building culture with intention), she’s built a business by tuning into that instinct.

Since our podcast conversation at the start of the year, Gemma’s qualified as a Master Intuitive Psychology Coach and launched a second venture, Purpose Panda Coaching, where she helps entrepreneurs reconnect with their inner compass using science-backed tools.

That’s why I invited her to write this guest insights post for Millennial Masters, to share how trusting your gut rewires how you build and how you lead.

👇🏻 Here’s Gemma’s guide to turning your intuition into a business superpower, one decision at a time.

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The gut-led path to business clarity

Gut instinct isn’t magic. It’s internal intelligence. Illustration: ImageFX/MM

1️⃣ Stop outsourcing your certainty

In startup life, it’s easy to chase expert advice, market trends, or mentor opinions. But when you rely too much on outside voices, you lose touch with your own.

One of my clients kept stalling, overthinking her next move, hunting for proof, asking for endless input. But deep down, she already knew. The moment she stopped outsourcing her decisions and followed what she felt drawn to, things shifted. Clarity came quickly. Ideas flowed. She made moves that felt right, and it worked!

Try this: Before asking anyone else, pause. Ask yourself: What do I already know deep down? Your gut is a data point. Start treating it like one.

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2️⃣ Learn the language of your body

Intuition doesn’t always speak in thoughts, it speaks in signals. A tight chest. Butterflies. A sudden sense of calm.

This is something I practice daily. Before big decisions, I pause. Breathe. Tune in. Sometimes I notice a knot in my stomach: that’s a red flag. Other times, there’s a fizzy sense of lightness that says “yes.” These aren’t random feelings. They’re real data. And over time, they’ve become a compass for aligned decisions.

Try this: Before your next decision, ask: Where do I feel this in my body? Does it feel open or closed? That’s your inner GPS. Learn to follow it.

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3️⃣ Let go of the “shoulds”

Entrepreneurs are surrounded by “shoulds.” You should be scaling faster. You should launch that offer. You should be on every platform. But building a business on shoulds usually pulls you away from what actually feels right. Your gut isn’t interested in trends, it’s tuned into truth.

In the early days of HubGem, I heard it all: “Broaden your market. One niche is too limiting.” I was tempted, especially watching others go wide. But my gut said no. I stuck with one sector. That choice became our edge. While others pivoted endlessly, we scaled with focus. Ironically, many of those same competitors are now trying to niche down… years later.

Try this: When you’re unsure, ask: Is this a ‘should’? Or a soul yes?

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4️⃣ Make space to hear yourself think

Intuition doesn’t shout. It whispers. And if your calendar’s packed and your brain’s racing, you’ll miss it.

One of my clients, a senior leader, described feeling like a “non-playable character” — always busy, never connected to what actually mattered. We started small: five quiet minutes between meetings. No phone. No agenda. Just stillness. That tiny shift cracked something open. He started noticing what felt off. And what felt right. From there, his decisions got bolder, clearer, and a lot more aligned.

Try this: Create intentional white space. Walk. Pause. Journal. Do nothing. The quieter you are, the more you’ll hear your intuition.

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5️⃣ Follow the nudge

Intuition gets a bad reputation for being slow or vague. But when you act from alignment, things move faster, with more clarity, less friction, and better outcomes.

A while back, I felt a quiet nudge to message an old LinkedIn contact. It felt random and slightly awkward… but my gut said go. She replied instantly: she knew someone perfect for my new group coaching offer. A few messages later, we had dates locked in and momentum that felt effortless. That one instinctive message outperformed any cold pitch or campaign I could’ve planned.

Try this: Pick one decision this week. Skip the spreadsheet. Go with your gut. See what happens.

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Your intuition isn’t soft. And it’s definitely not “woo woo.”

It’s neuroscience: the 95% of awareness your conscious brain doesn’t clock, but your body does.

It’s that edge in uncertainty. The signal in the noise. The superpower that helps you build a business that actually feels like yours.

You already have it. You just need to start listening. 👂🏻

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👤 About Gemma Price

Gemma Price is the founder of HubGem, a fast-growing marketing consultancy for the education sector, and the creator of Purpose Panda Coaching, where she helps founders reconnect with their inner compass. A qualified Master Intuitive Psychology Coach, Gemma blends sharp strategy with grounded intuition, helping entrepreneurs make better decisions, lead with clarity, and build businesses that feel right and work. She’s also a past Millennial Masters podcast guest on building company culture with intention.

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More guest wisdom from Millennial Masters:

10 time traps killing your growth — and how to fix them 🛠️

Your words are working against you – here’s how to fix that 🔑