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Every founder knows the pain: killer idea, flat pitch. The harsh truth? Most pitches fail not because of the product, but because the story gets lost in translation. I’ve learned this the hard way, and so has Millennial Master Andrea Pacini, presentation coach, author, and the guy behind Ideas on Stage.
This week, we break down what actually builds confidence on stage (spoiler: it’s not talent). Andrea reveals why complex language kills deals, the simple framework that top presenters use, and how you can turn nerves into your secret weapon. If you want investors, teams, or clients to pay attention, this is the episode to bookmark.
🔗 Find Andrea on LinkedIn
Takeaways from Andrea’s episode
1️⃣ Confidence is built, not born
Familiarity and preparation are everything. The more you practise your pitch, the more confident you’ll feel. Andrea says talent is overrated.
2️⃣ Message > delivery
Nail your story before you obsess over body language or eye contact. A clear, compelling message is 80% of the work and presentation skills are the finishing touch.
3️⃣ Ditch the jargon
Complex words don’t make you sound smarter. Keep your language simple and your story punchy. If an eight-year-old can’t understand your pitch, it’s too complicated.
4️⃣ The SCORE method
Use Andrea’s SCORE framework: Simple, Clear, Original, Related to the audience, and Enjoyable. If you hit all five, your pitch will land.
5️⃣ Master the art of interaction
Don’t drone on; get your audience involved. Whether you’re pitching in person or online, use regular, organic moments of interaction to keep people engaged and focused.
📚 Andrea’s book recommendations
Confident Presenter — Andrea Pacini’s own playbook for mastering the art of public speaking and presenting with impact, packed with frameworks, practical examples, and stories from coaching founders, leaders, and TEDx speakers.
Bonus: Andrea offers a free copy to UK listeners (physical) or a global PDF. Grab it here.
Made to Stick by Chip & Dan Heath — A classic for anyone who wants their ideas to actually land. The Heath brothers break down why some messages go viral, while most fall flat, introducing the “curse of knowledge” and practical tips to make your story unforgettable.
Brain Rules by John Medina — Science-backed insights on how our brains really work, from attention spans to memory and focus. Referenced for the “10-minute rule” in presentations, this one will change how you think about communicating (and keeping people awake).
In this episode we cover:
00:00 Introduction to Andrea Pacini
02:22 The Foundation of Confident Presenting
05:39 Common Pitfalls in Pitch Decks
09:08 The Curse of Knowledge in Communication
12:32 Simplifying Complex Ideas
15:18 The SCORE Framework for Effective Presentations
17:21 The Power of Repetition in Presentations
20:05 Understanding Your Audience
23:47 Preparing for Your Audience
25:44 Tailoring Presentations for Different Contexts
29:37 Engaging Virtual Presentations
33:46 Creating Organic Audience Interaction
37:25 Body Language and Presence
43:37 Breathing Techniques for Presenters
47:44 Leveraging AI in Presentations
54:42 Crafting Powerful Closing Lines
56:57 The Journey to Becoming a Confident Presenter
01:00:57 Start Becoming A Confident Presenter
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