📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube
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Stefan Husanu’s story is anything but conventional. Arriving in London with no qualifications and barely any money, he took whatever work he could find — hustling his way from construction sites to running his own business. But Stefan didn’t stop there. Spotting a gap in the market, he built DropTop, a game-changing remote work solution that Pith & Stem is now selling worldwide.
His journey is a masterclass in creating your own opportunities, embracing failure, and proving that naivety isn’t a weakness, but a superpower. If you think success is reserved for those with a head start, Stefan’s story will make you rethink everything.
🔗 Find Stefan on LinkedIn and Instagram
Takeaways from Stefan’s episode
1️⃣ Naivety is a superpower
Not knowing how tough something will be can be an advantage. If you only see the first peak, you’ll keep climbing.
2️⃣ Your past doesn’t define your future
From a police cell in Greece to launching a global brand, Stefan proves reinvention is always possible.
3️⃣ The right people make the business
Finding and empowering the right team has been crucial to scaling his ventures.
4️⃣ Opportunities aren’t given, they’re built
Stefan went door-to-door looking for work, then spotted a gap in the market and created his own success.
5️⃣ Go all in on solving real problems
Drop Top was all about fixing remote work struggles, and that’s why it’s thriving.
📖 Stefan’s book recommendations
Key Person of Influence by Daniel Priestley — A must-read for anyone looking to become an industry leader. Stefan rates this highly for its insights on building authority and influence in business.
Oversubscribed by Daniel Priestley — Another game-changer from Priestley, this book helped Stefan understand demand creation and how to make people want what you offer.
Everyone keeps mentioning these, so I broke them down for my book club here.
10 steps to become a key person of influence and get oversubscribed 🔥
Deep dive into Daniel Priestley's books: Want to stand out, attract opportunities, and have people competing to work with you? Here’s how to position yourself as a key person of influence and build so much demand that your business becomes oversubscribed.
Deep Work by Cal Newport — A masterclass in focus and productivity, teaching how to eliminate distractions and do meaningful, high-impact work.
Alex Hormozi’s free resources — While not a book, Stefan highly recommends Alex Hormozi’s materials, saying they offer insanely valuable business insights for free, often better than what others charge for.
In this episode we cover:
00:00 Introduction to Stefan Husanu
01:49 From Arrest to Aspiration
04:48 First Steps in London
07:56 Finding a Place in Construction
11:10 Building a Business
15:02 Decoupling from Manual Work
17:07 The Breakthrough Moment
19:09 The Impact of COVID-19
22:44 Creating a Product for Remote Work
25:24 Turning Ideas into Reality
30:22 Manufacturing Challenges in the UK
35:06 Customising the DropTop Experience
37:09 From Prototype to Production
40:44 Overcoming Manufacturing Challenges
43:10 Reviving the Business
45:15 Remote Working and Trust
53:28 Key Traits for Hiring People
57:24 Balancing Multiple Ventures
01:01:38 Establishing Routines for Success
01:08:17 Lessons from Entrepreneurship
01:13:07 Advice to My Younger Self
01:16:25 The Sacrifices of Success
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