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Build fast, launch fast, fail fast ⏩ | Thibault Louis-Lucas

Turning failures into a winning formula through iteration

📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube

Millennial Masters is brought to you by:

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This week’s Millennial Master is Thibault (Tibo) Louis-Lucas, a serial entrepreneur who turned setbacks into stepping stones. From his early ventures and failures, to the breakthrough success and multi-million acquisition, Tibo has perfected the art of solving real problems and building products with impact.

In this episode, Tibo shares his journey of rapid iteration, finding product-market fit, and scaling startups with unconventional strategies. He shares how he launched 11 products in four months, navigated platform challenges, and used personal branding to grow his businesses. You’ll also get his insights into the power of distribution, the future of AI, and how building in public is invaluable for any aspiring founder.

🔗 Find Tibo on X (Twitter) and check out his newsletter



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Takeaways from Tibo Louis-Lucas’ interview:

1️⃣ Fail fast, learn faster

Tibo and his co-founder launched 11 products in four months, testing ideas rapidly until they found one that stuck — Tweet Hunter.

2️⃣ Distribution beats product

A great product isn’t enough; you need a strong distribution strategy to succeed. Tibo’s focus on personal branding and content creation helped drive growth.

3️⃣ Use AI early

Tibo explored AI tools to streamline processes and enhance his products, quickly adapting to new tech trends.

4️⃣ Iterate with purpose

By constantly refining Tweet Hunter based on user feedback, Tibo ensured it stayed relevant and valuable in a crowded market.



In this episode we cover:

00:00 Introduction to Thibault Louis-Lucas

03:19 The Entrepreneurial Journey With Ups and Downs

05:34 Learning from Failure: The First Startups

08:04 The Birth of Tweet Hunter: Finding Product-Market Fit

10:35 Innovative Growth Strategies: Influencer Partnerships

12:57 Navigating Changes: The Impact of Elon Musk's Acquisition

15:12 The Acquisition Experience: From Startup to Acquisition

18:07 Building Towards Success: Growth Strategies Post-Acquisition

20:52 Personal Branding: The Double-Edged Sword

23:28 The Shift to Newsletter Platforms: A New Venture

31:03 Navigating Revenue Models in the Digital Age

33:07 Building in Public: The Power of Transparency

35:43 The Future of Twitter: Is It Dying?

39:45 AI's Impact on Entrepreneurship

44:03 Essential AI Tools for Entrepreneurs

48:03 Europe's Tech Landscape: Challenges and Opportunities

51:50 Productivity Habits for Entrepreneurs

53:20 Lessons from Startup Failures

54:01 Advice for Aspiring Entrepreneurs

54:50 Influential Books for Personal Growth

56:43 Remote Team Management: A New Approach


This was episode 11 of Millennial Masters, which means you have 10 other inspiring episodes to catch up with on my website, on Spotify, Apple Podcasts or YouTube. Let’s crush 2025! 💪🏻

Millennial Masters
Millennial Masters
Real talk, real tips. Tune in for insights from millennial entrepreneurs and leaders on business, productivity, and personal growth you can use today.