📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube
Millennial Masters is brought to you by:
This week’s Millennial Master is Kieran Jones, CEO of Freethought Group, who’s proof that success doesn’t always come from rapid-fire growth. Starting his first business as a teenager in Scotland, Kieran built his career on sustainable scaling and ethical values. Today, he runs a global hosting business with thousands of happy clients, a remote team spanning three continents, and a reputation for exceptional service.
🔗 Find Kieran on LinkedIn
Takeaways from Kieran Jones’ interview
1️⃣ Slow and steady wins the race
Kieran proves that ethical, sustainable growth can still lead to incredible success — no shortcuts required.
2️⃣ Exceptional service is a differentiator
In a crowded hosting industry, Kieran’s team stands out with “above and beyond” customer care.
3️⃣ Remote-first is the future
With a team spanning continents (and some in active war zones), Kieran explains how flexibility and trust drive success.
4️⃣ Ethics and profit aren’t enemies
By paying fair tax and prioritising staff wellbeing, Kieran shows how doing the right thing builds trust — and a loyal customer base.
📖 Kieran’s book recommendation
The Subtle Art of Not Giving a Fck* by Mark Manson — This modern classic challenges you to rethink how you approach challenges and setbacks. Kieran particularly resonated with the idea that while you’re not to blame for everything that happens, you are responsible for how you choose to respond. It’s a lesson in ownership, resilience, and taking control of your journey.
In this episode we cover:
00:00 Introduction to Kieran Jones
03:19 The Teenage Entrepreneur
06:04 Scaling the Business: From Side Hustle to Success
08:46 Navigating Industry Giants: The Unique Selling Proposition
11:06 The Merger: Strength in Numbers
14:00 Building a Remote Team: Challenges and Solutions
16:27 Ethical Business Practices: The Importance of Doing Right
19:52 Taxation and Business Competitiveness in the UK
23:25 The Future of Innovation: Where Will It Happen?
30:34 AI's Impact on Everyday Life
37:14 Balancing Work and Family Life
39:55 Productivity and Delegation Strategies
45:35 Leadership Lessons and Accepting Mistakes
49:14 The Importance of Continuous Learning
53:56 Navigating Board Dynamics and Accountability
58:53 Trust and Responsibility in the WordPress Ecosystem
01:05:44 The Dilemma of Business Resilience
01:06:53 Personal Sacrifices in Entrepreneurship
Share this post