How turning passion into a career builds success, and why resilience is key 🎬 | Dumi Siwo (Firmative)

Turn what you love into what you do, and boost your influence with genuine relationships

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Dumi Siwo’s journey is a testament to the power of passion and perseverance. Moving from Zambia to the UK at the age of 13, he brought with him a deep love for storytelling and visual arts.

Despite facing early challenges in breaking into the job market, Dumi carved out his own space in the entertainment industry by capturing the vibrant energy of club nights and collaborating with artists and DJs.

As the founder of Firmative, Dumi has partnered with major record labels like Atlantic Records and collaborated with big names, including Anne-Marie, Ed Sheeran, James Blunt, Ella Henderson, Rita Ora, and many more.

🔗 Find Dumi on LinkedIn, Instagram, and Twitter


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Some takeaways from Dumi’s interview:

1️⃣ Passion fuels success

Dumi turned his love for storytelling and video into a thriving career — proving that following your passion can open doors you never imagined.

2️⃣ Resilience is essential

Facing setbacks and rejections didn’t stop Dumi; he used them as motivation to keep pushing towards his dreams.

3️⃣ Authentic connections matter

Building genuine relationships and leading with compassion have been key to Dumi’s success — it’s all about people.

4️⃣ Time is your most valuable asset

Dumi says valuing your time is key, especially with loved ones, and making every moment count.

5️⃣ Invest in self-improvement

From fitness to reading and seeking mentorship, Dumi believes in continuously working on yourself to reach new heights.



📖 Dumi’s book recommendations

1️⃣ Principles by Ray DalioAn influential book about the importance of understanding one’s own values and principles. Dumi highlights how this book taught him about vulnerability, seeking truth, and redefining success. It builds on the equation of reality, big dreams, and relentless effort to achieve your goals.

2️⃣ Think and Grow Rich by Napoleon HillA classic in personal development literature, this book explores the power of thought and the principles of success. Dumi appreciates how many of the concepts align with those in Principles by Ray Dalio, reinforcing ideas about ambition, mindset, and perseverance.

3️⃣ The Ride of a Lifetime by Bob IgerThis memoir offers insights into leadership and decision-making from his time as CEO of The Walt Disney Company. Dumi finds inspiration in how Iger applied core principles to overcome challenges and drive growth, providing real-world examples of effective leadership.

4️⃣ Atomic Habits by James ClearThis book breaks down how small changes can lead to big results through habit formation. Dumi values the practical strategies offered for building good habits and breaking bad ones, which he applies to his daily routine and pursuit of personal and professional goals. Also the first Millennial Masters Book Club recommendation. 👍🏻



In this episode we cover:

00:00 Introduction to Dumi Siwo

04:17 The Spark of Creativity: Early Filmmaking

09:10 Navigating University: The Path to TV and Film

12:23 Finding Opportunity: Love Dough and Early Career

13:52 Building Firmative: The Journey of Growth

19:08 Resilience and Overcoming Challenges

21:16 Leadership and Team Dynamics

25:45 The Role of Mentorship in Personal Growth

29:32 The Art of Deep Conversations

31:25 Finding Inner Confidence and Power

33:06 The Role of Fitness in Personal Growth

34:07 Influential Books and Their Impact

36:16 Defining Big Dreams and Personal Missions

38:18 The Value of Time and Family

39:29 Sacrifices on the Entrepreneurial Journey

40:39 Lessons Over Regrets

42:28 The Future of Entertainment and Media

44:32 Navigating Social Media as a Parent

45:58 The Importance of Physical Connections

49:48 Working with Talented Artists


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