4 Comments
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Melanie Goodman's avatar

Such a timely convo.

Everyone’s obsessed with how fast we can build with AI but Simon cuts straight to the truth: the real bottleneck is still sales.

Not code, not design -distribution.

The tools have changed. The psychology hasn’t.

Founders still stall at the same place: not knowing how to sell what they’ve built.

Loved the point about niche ideas working better now too/not because the market changed, but because you can reach it directly.

This one’s a must-listen for anyone building in 2026.

Sam Owen's avatar

Definitely in for the long haul.

Sharyph's avatar

Attention is the new scarce resource. Understanding distribution is the new core competency.

I

Chris Tottman's avatar

Shropshire is beautiful! I'm close by in Cheshire. Simon is bang on a build gets easier, faster, cheaper then distribution becomes harder !