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This week’s Millennial Master is Jordan Stachini, Founder of Co & Co.
Jordan never planned to be an agency boss. She went from flying around the world in high-pressure marketing roles to starting a consultancy that, thanks to her “no BS” style and obsession with results, quickly snowballed into a boutique agency with clients across the globe.
She’s honest about slow, sustainable growth, why she turns down outside investment, and how setting boundaries keeps her business and life in check.
🔗 Find Jordan on LinkedIn
Takeaways from Jordan’s episode
1️⃣ Boundaries are a superpower
Jordan built her agency by being brutally selective about clients, projects, and pace, protecting her team and sanity over chasing revenue at any cost.
2️⃣ “No” beats “yes” for real growth
Turning down rapid scaling and outside investment wasn’t risk-averse, it was strategic. Slow, organic growth led to a more stable, enjoyable business.
3️⃣ Zero-BS marketing wins clients
Jordan’s “no fluff, all results” approach stands out. She’s upfront about what works, what doesn’t, and refuses to deliver anything half-baked, even if it means saying no to more work.
4️⃣ Personal brand > agency brand
Co & Co thrived because Jordan invested in her own voice online, then encouraged her team to do the same. Employee brands are amplifiers, not risks.
5️⃣ Apprenticeships > grads (for her team)
She sparked LinkedIn controversy by refusing to hire grads straight out of uni, opting for apprentices with drive and hands-on mindset. Her stance? Mindset and learning agility beat paper credentials.
In this episode we cover:
00:00 Introduction to Jordan Stachini
02:18 The Journey From Employee to Entrepreneur
07:11 Navigating Lockdown: Adapting to New Realities
13:45 Choosing Clients: The Importance of Fit
18:41 No BS Marketing: The Philosophy Behind Co & Co
27:51 Hiring for Mindset: The No Graduates Stance
33:02 The Value of Constructive Criticism
43:11 Navigating the Loneliness of Entrepreneurship
51:12 Maintaining Routine and Productivity
58:04 Sacrifices on the Path to Success
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