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Always free 💸 Buy time, not things | Jason Graystone

Reverse engineer your life to live on your terms

📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts

— Millennial Masters is sponsored by Jolt ⚡️ Reliable hosting for modern builders


Most people chase money. Jason Graystone chases freedom.

He’s not your typical wealth guru. Jason quit a safe career when his first child was born, blew £40k learning the hard way in the markets, and then built digital assets that went on to make millions. His philosophy is simple: buy time, not things.

In this episode, Jason shares why financial freedom starts with mental freedom, what losing big early really teaches you, and how to reverse engineer your life so you’re not stuck living by someone else’s rules.

🔗 Find Jason on LinkedIn, Instagram or YouTube



Takeaways from Jason’s episode

1️⃣ Freedom starts in your head

Money doesn’t solve everything if your mindset is trapped. Jason argues financial freedom only comes after mental freedom, knowing who you are and what you want.

2️⃣ Losing money is tuition

Jason blew £40k in the markets early on, but he didn’t treat it as failure. He calls it an education that taught him discipline, patience, and resilience.

3️⃣ Give it all away

His multi-millionYouTube funnel was built on one principle: share everything for free. The more value you give, the more people trust you, and the more they’ll pay to work with you.

4️⃣ Repeat yourself without fear

Jason’s message hasn’t changed in nine years. Repetition builds trust, and entrepreneurs shouldn’t be afraid of sounding boring. Consistency is what compounds.

5️⃣ Buy time, not things

Financial freedom isn’t about Lambos or Rolexes. It’s having enough assets to cover your lifestyle and free up your calendar so you can choose how to spend your days.


👉 Subscribe for more lessons on building freedom and buying back your time


📖 Jason’s book recommendations

The Values Factor by Dr. John Demartini — Jason credits this book with helping him align his choices to his real purpose. It’s about understanding your core values so you can build a life and business that feel true to who you are. Dr. Demartini also wrote the foreword to Jason’s own book.

Always Free by Jason Graystone — Jason’s blueprint for financial, mental, and time freedom. He shares the lessons that took him from trading losses and early business struggles to building digital assets and investments that let him design life on his own terms.


In this episode we cover:

00:00 Introduction to Jason Graystone

02:29 From Struggles to Security: Jason’s Early Life

07:45 Taking the Leap: Quitting for Freedom

12:07 Building Wealth: Lessons from Early Ventures

14:56 The Power of Content Creation

19:47 You Never Really Lose, It Just Changes Form

22:46 Mental Freedom: Defining True Wealth

27:23 Reverse Engineering Your Life: Finding Fulfillment

29:33 Discovering Your Purpose and Teaching Others

33:09 Understanding Financial Freedom

37:39 The Importance of Resilience and Authenticity

40:31 Overcoming Social Norms and Building Confidence

43:03 Changing Your Environment for Growth

44:42 Handling Negativity and Building Thick Skin

47:45 Defining True Freedom

49:13 Guiding the Next Generation

51:59 Sacrifices on the Journey to Freedom

54:30 The Power of Internal Dialogue

55:56 Influential Books and Philosophies

56:56 Advice to My Younger Self


🔗 Share this episode if you believe freedom matters more than stuff

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