📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube
Millennial Masters is brought to you by:
This week’s Millennial Master is Jack Good, founder and CEO of Reuseabox.
What started as a scrappy eBay hustle selling second-hand cardboard has turned into a full-fledged environmental business. Jack’s journey is all about resilience, learning from mistakes, and hiring the right people, not just the most talented ones.
His secret? Every problem is a business opportunity, and scaling isn’t about having all the answers — it’s about being willing to adapt.
🔗 Find Jack on LinkedIn
Takeaways from Jack’s episode:
1️⃣ Hiring isn’t about talent, it’s about mindset
Skills can be taught, but the right attitude and resilience are what drive real impact. Jack now prioritises problem-solvers over perfect CVs.
2️⃣ Fix it once, fix it forever
Every mistake is a lesson, but only if you put systems in place to prevent it from happening again. This “crap filter” mindset helped Jack build a business that keeps improving.
3️⃣ Test fast, fail cheap
Jack spent two years and £5,000 building a marketplace that flopped. The lesson? Always validate ideas before sinking time and money into them.
4️⃣ Scaling is about removing yourself
The more Jack delegated, the faster the company grew. His new focus? Finding the right people and getting out of their way.
5️⃣ Sustainability is a competitive edge
Reuseabox didn’t start as an environmental business—but once Jack framed it that way, it unlocked bigger clients and more impact.
📖 Jack’s book recommendations
Essentialism by Greg McKeown – for cutting out the noise and focusing on what truly moves the needle
Steve Jobs by Walter Isaacson – a masterclass in vision, product obsession, and leadership
Elon Musk by Walter Isaacson – an unfiltered look at risk-taking, ambition, and relentless problem-solving
The House of Gucci by Sara Gay Forden – a fascinating look at how family dynamics can make or break a business
In this episode we cover:
00:00 Introduction to Jack Good
03:09 The Entrepreneurial Spark
05:23 From Rejection to Innovation: The Birth of a Business
08:05 Navigating Early Challenges: Lessons from the Trenches
10:10 Hiring for Success: Building the Right Team
14:24 Mistakes to Avoid: Insights for New Entrepreneurs
16:54 Scaling Up: Transitioning from Startup to Growth
20:01 Embracing Problems: The Entrepreneur's Mindset
22:30 Culture and Impact: Building a Purpose-Driven Business
26:04 Innovating for the Future: Tracking Environmental Impact
32:23 B Corp Certification and Its Impact
37:44 Sustainability and Business Practices
40:02 Personal Habits for Business Success
48:11 Learning from Others and Continuous Improvement
53:50 Sacrifices and Lessons Learned
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