Melissa’s point about bigger companies seeing $99 and thinking “tiny company” really stuck with me. Same product, completely different impression because of one number.
The tricky part is how long the decision hangs around. You can change the price tomorrow, but the customers you pulled in with the old one are still very much here.
The cheapest clients aren't always the easiest clients. Sometimes they're the ones asking for the most, staying the shortest, and taking the most time from your team.
Finding the right fit often creates a healthier business than simply attracting more buyers.
Yep. I’ve seen cheap customers cost an astonishing amount of time. At some point “more buyers” starts feeling like a punishment.
It shapes perception, expectations, and the type of relationship you build with customers before the first conversation even starts.
Melissa’s point about bigger companies seeing $99 and thinking “tiny company” really stuck with me. Same product, completely different impression because of one number.
The number you pick keeps shaping the business long after launch.
The tricky part is how long the decision hangs around. You can change the price tomorrow, but the customers you pulled in with the old one are still very much here.
There's an art and craft to pricing that has nothing to do with logic and everything to do with perception of value.
And people form that view very very fast. Sometimes before they’ve read much beyond the number.
What kind of business is The Price creating? Such a great question.
You can change the price in five minutes. Undoing the kind of business it pulled you into takes a lot longer.
I've seen this firsthand.
The cheapest clients aren't always the easiest clients. Sometimes they're the ones asking for the most, staying the shortest, and taking the most time from your team.
Price is a filter.
Use it like one.
I’ve had clients where the fee was tiny and the attention they needed definitely wasn’t. That’s usually when cheap stops feeling cheap.