I found this piece of advice quite interesting: "Run a single, creative-led campaign that earns attention and compounds results over time."
The shift away from short-term focus on cost-per-acquisition (CPA) to a focus on customer lifetime value (CLV) is music to my ears. Restacked for my audience.
Compared to just one-time customer acquisition, getting customers to come back again and again and stick to the product is way more efficient for the business.
I found this piece of advice quite interesting: "Run a single, creative-led campaign that earns attention and compounds results over time."
The shift away from short-term focus on cost-per-acquisition (CPA) to a focus on customer lifetime value (CLV) is music to my ears. Restacked for my audience.
It's a classic move. More effort into one creative, rather than keeping busy churning slight variations.
I like how you always find interesting insights.
Compared to just one-time customer acquisition, getting customers to come back again and again and stick to the product is way more efficient for the business.
The table of contents is so helpful!
I just wish (and hope) Substack will turn them into chapters, like on YouTube and Apple Podcasts.