The best time to send an important business email ⏰
The little-known secret for getting replies from decision makers
You spend an hour writing the perfect email. You hit send. Then… nothing.
Days pass and your message gets buried, unread and unanswered. What went wrong? Often, it’s all about when you send, not what you say.
There’s a simple trick to getting replies to your most important emails, and hardly anyone uses it. Nail the timing, and you instantly stand out.
Remy Blumenfeld, a business coach who has worked with leaders across sectors, swears by a simple rule: send your message at 7:30am on a Monday.
It’s a small tweak, but it puts your email at the top of the recipient’s inbox before the busy week begins. Meetings, calls, and distractions start piling up after 9am, making it easy for your email to disappear among the clutter.
Sending your message early in the morning signals intention and preparation. You come across as proactive and organised, not as someone fighting for attention during the midday rush. The recipient is likely to see your email before anything else, which sets a positive tone for the rest of your exchange.
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Studies from Harvard Business Review and Boomerang show that emails sent at the start of the week, early in the morning, get higher open and response rates than those sent later.
The evidence is clear: executives and decision-makers are more likely to act on the first messages they see when their inbox is still manageable.
There’s another advantage that many overlook. Executive assistants who manage busy leaders’ inboxes often start their day around 8am.
By sending your email at 7:30am, you increase the odds that your message is read directly by the person you want to reach, rather than being filtered or deferred.
This approach works best for high-stakes, one-to-one emails: proposals, pitches, or anything where a timely response is important.
This method also works for follow-ups, introductions, or even tricky conversations. It gives your message a calm, considered space to be read, rather than being lost in the chaos.
But be mindful: this is not about marketing campaigns or mass updates. It’s for moments when you need your message to reach the right person at the right time, likely business owners or leaders.
When you have a proposal or application ready, don’t wait for a mythical “perfect” moment. Prepare your message, schedule it for 7:30am on a Monday, and send it. Give your email the advantage of clear space and a fresh start to the week.
I’ve put Remy’s advice to the test myself, scheduling three important emails for 7:30am on a Monday. Each one got a faster, more thoughtful reply than I’d expected. Sometimes the simplest tricks just work.
Try it next Monday. The difference may surprise you. Sometimes a thoughtful approach to timing is what gets you noticed.
P.S.: If your recipient is in a different time zone, adjust accordingly. The principle is the same: land in their inbox just before their week starts.
P.P.S.: Timing helps, but persistence matters. If you don’t get a reply, give it a few days before following up, referencing your original Monday morning email.
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