The data-before-product instinct is underrated. Most people build first and then go looking for an audience. Michelle did it the other way round, which is exactly why this story is worth paying attention to. Worth noting: the global astrology market was valued at $14.3 billion in 2024 and is on track to reach over $20 billion by 2030. That demand was sitting there long before most people took it seriously as a business category. The tension between building as a solo founder and being a parent is something I’d have loved to hear unpacked properly. What surprised you most in that conversation?
The data-before-product instinct is underrated. Most people build first and then go looking for an audience. Michelle did it the other way round, which is exactly why this story is worth paying attention to. Worth noting: the global astrology market was valued at $14.3 billion in 2024 and is on track to reach over $20 billion by 2030. That demand was sitting there long before most people took it seriously as a business category. The tension between building as a solo founder and being a parent is something I’d have loved to hear unpacked properly. What surprised you most in that conversation?
Good point Melanie, I had quite a few guests talking about parenthood and entrepreneurship, so I might pull all of that together for a separate piece.