I have seen LinkedIn posts pop up lots of times in Perplexity when I ask for them, and of course Google's results contain tons of articles from LinkedIn. You mentioned using long form posts as anchors, too. Would you reckon sending them as newsletters is optional though? Because readers may not like them!
Ah no, you don’t need to send long-form posts as newsletters. They’re just regular posts-longer ones. They sit in the feed, get indexed by Google/Perplexity, do their job.
LinkedIn newsletters are a separate thing entirely (people subscribe, get notifications).
Long-form posts on their own are fine. They get found, they build your authority, no subscription needed.
That makes sense. Thanks for the clarification. I think people may not appreciate long form articles in their inbox like that! So this passive publication makes sense.
I've been wondering why so many AI searches cite LinkedIn these days! I didn't realize this was a larger pattern. LinkedIn presence seems to be becoming a lot more important for discoverability. This is great advice.
LinkedIn content is increasingly becoming part of how professional credibility, expertise, and authority are interpreted by both people and AI systems.
I've also noticed LinkedIn posts and articles are getting indexed far more now, both by Google and by LLMs + a bunch of Google Images results now pull directly from LinkedIn posts. Very insightful read, thank you both!
I don’t do much “searching” with LLMs, but I did notice that every time ChatGPT goes to research something, the LinkedIn icon appears among the sources.
Most professionals are optimizing for how they look to people, not how they get cited by machines that influence people.
I have seen LinkedIn posts pop up lots of times in Perplexity when I ask for them, and of course Google's results contain tons of articles from LinkedIn. You mentioned using long form posts as anchors, too. Would you reckon sending them as newsletters is optional though? Because readers may not like them!
Ah no, you don’t need to send long-form posts as newsletters. They’re just regular posts-longer ones. They sit in the feed, get indexed by Google/Perplexity, do their job.
LinkedIn newsletters are a separate thing entirely (people subscribe, get notifications).
Long-form posts on their own are fine. They get found, they build your authority, no subscription needed.
That makes sense. Thanks for the clarification. I think people may not appreciate long form articles in their inbox like that! So this passive publication makes sense.
I've been wondering why so many AI searches cite LinkedIn these days! I didn't realize this was a larger pattern. LinkedIn presence seems to be becoming a lot more important for discoverability. This is great advice.
From optimizing human recruiters to optimizing for AI retrievers. You love to see it.
LinkedIn is now shaping how AI systems describe professionals, not just how people discover them
Thanks for the LinkedIn pep talk 👏
Great tips thanks
The shift from being found to being cited is the line worth keeping.
wow..this is smthn worth paying attention to for all linkedin ppl!
You learn something new every day. I didn't know that LinkedIn's own feed moved to an AI-centric approach. Thanks for the great tips!
You’re welcome :)
Thanks for sharing 👍
LinkedIn content is increasingly becoming part of how professional credibility, expertise, and authority are interpreted by both people and AI systems.
I've also noticed LinkedIn posts and articles are getting indexed far more now, both by Google and by LLMs + a bunch of Google Images results now pull directly from LinkedIn posts. Very insightful read, thank you both!
I don’t do much “searching” with LLMs, but I did notice that every time ChatGPT goes to research something, the LinkedIn icon appears among the sources.
You are both experts!