The 72-hour rule is the bit that really lands for me: dopamine is a terrible co-founder, and most people skip that pause entirely. CB Insights found that poor product-market fit drove 43% of VC-backed startup failures since 2023, which suggests the filtering problem long predates cheap AI execution. As I see it, the kill criteria step is the one most founders quietly skip because writing down exit conditions forces a honesty about the opportunity that feels too early when you're still excited. What tends to stop founders actually using a system like this consistently, in your experience: discipline, ego, or something else entirely?
This drives me crazy. Founders burning huge time without hardcore validation of a pressing pain - preferably something that screams survival event 😬
I’ve had a recent guest post (linked below) on traction and validation, but I’m wondering from your perspective why won’t founders validate their ideas?
Is it because they fear they will be wrong and they are already overinvested?
The 72-hour rule is the bit that really lands for me: dopamine is a terrible co-founder, and most people skip that pause entirely. CB Insights found that poor product-market fit drove 43% of VC-backed startup failures since 2023, which suggests the filtering problem long predates cheap AI execution. As I see it, the kill criteria step is the one most founders quietly skip because writing down exit conditions forces a honesty about the opportunity that feels too early when you're still excited. What tends to stop founders actually using a system like this consistently, in your experience: discipline, ego, or something else entirely?
Insightful stat on pre-AI filtering, Melanie! I guess AI might enable more solopreneurs with the build costs reduced.
This drives me crazy. Founders burning huge time without hardcore validation of a pressing pain - preferably something that screams survival event 😬
I’ve had a recent guest post (linked below) on traction and validation, but I’m wondering from your perspective why won’t founders validate their ideas?
Is it because they fear they will be wrong and they are already overinvested?
https://millennialmasters.net/p/motion-vs-traction