10 Comments
User's avatar
Chris Tottman's avatar

The internet is indeed wild right now. Someone just shook the snow globe .... 😬 the next shake will come well before the flakes settle..

Expand full comment
Daniel Ionescu's avatar

Agreed, Chris, and AI will have a lot to do with that I think.

Expand full comment
Petar Dimov's avatar

It’s crazy how platforms like Google and Meta has changed, and I love your take on enshittification. Your insights are spot on!

Expand full comment
Daniel Ionescu's avatar

Thank you Petar. If Cory Doctorow is right (he usually is), enshittification will come for all our beloved services as they grow.

Expand full comment
Strategy Shots's avatar

The overzealousness of tech companies will continue in the AI age as well I feel, just in another form. The idea of a corporation is closely linked to this concept.

Expand full comment
Chintan Zalani's avatar

Damn I hadn't even heard of "enshittification" though experience it through and through. AI slop has made the internet and all of the "social" platforms so terrible. It's the wild wild west really. I just think it's a hard time to be a creator or business because of the noise and the enshittification by these platforms. But at the same time, the simple recipe is just being human and standing for something. That, when done consistently, could help you build and resonate deeply with your audience. Thanks for putting this together, Daniel.

Expand full comment
Daniel Ionescu's avatar

A good takeaway there, Chintan. Playing by platforms’ algorithms is something I’m tried of - it just leads to the same dross on and on.

Expand full comment
James Presbitero's avatar

Do you think this is a natural human tendency? Not saying it's right, but it seems to me that enshittification is the result of ever-complex systems run by the irrational and selfish actors that we are. I wonder if there's any massive platform out there that has resisted this phenomena.

Expand full comment
Daniel Ionescu's avatar

Enshittification comes for any venture-funded platform at some point, typically when they reached peak market position, or have weak competition. Some do reverse course - think eBay dropping listing fees after Vinted and the likes captured their market.

Expand full comment
James Presbitero's avatar

Ooohh very interesting. Would love to know what causes other companies to do reverse course. Stronger competition then?

Expand full comment